Back in the old days haha, when the internet was fairly new the way to get a high page rank was to Type your keywords and a whole bunch of anything related at the bottom of your page and make the text the same color as the background. I know you old school web masters know what I am talking about.
Now days crawlers have gotten smart, they completely ignore any text that is the same as the background. We all know that if you aren’t on the front page you might as well close up shop. Approximately 90% of web users will not go past the first page.
It really all goes back to the basics. Not many developers use all of the different parts of any code, namely documentation, naming convention and thing like that. All of that back end stuff is a pain yes, and you really can’t see it on the web page unless you do something that causes it to display such as alternate text of a picture that won’t load, or a mouse over help.
SEO stands for Search Engine Optimization and is the process of creating a website so it naturally has the elements needed for a high ranking. There are constantly people coming up with tricks to rank higher and usually just as quickly the search providers are finding ways to stop it. So again it goes back to basics and unfortunately many people don’t learn them. There are a lot of tutorials on the web that can quickly teach the basics some of which I mentioned earlier, but the main things to remember are:
- Use your keywords in naming everywhere you possibly can
- Make sure the alternate text fields are populated again with your keywords
- Name your pictures with the same words
- Not only use links but also put names on them to give more opportunity to document your keywords
- ** Do your research and see what people are actually searching for.
This should get you started, but I recommend being creative give it some time, it is something you learn not are born with.
Information provided by the experience of a Sr Business Analyst and IT Consultant.